TikTok is introducing a fresh option that permits them to lessen the amount of AI-made videos appearing in their streams. This move comes as the service disclosed that it now features more than 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a widespread rollout. This development aligns with a rise in content created by AI, driven by new content generation software.
AI Proliferation Online
Studies have shown that almost 10% of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A large amount of this content is classified as mass-produced AI material, a label for inferior, bulk-generated content that is often illogical or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, including computer-generated images to informative clips, and we want to provide users the option to adjust the amount of that, according to their own preferences,” stated a company executive.
AI on the Platform
The platform shared that there are currently 1.3 billion videos on its service labeled as AI-generated. Collectively, more than 100 mn media items are submitted to the service daily, making clips made by AI a limited part of its complete catalog.
Customizing Your Feed
Members will be able to reduce or increase the level of AI-generated videos they view by using the topic control option in the application and selecting AI-made media. Other topics that are already be modified under the setting cover politics, style, cosmetics, and movement.
Platform Guidelines
TikTok’s rules oblige creators to identify convincing artificially created content, and it forbids harmful AI impersonations of public figures or emergencies. Any believable artificial content that is without a tag can be removed under its terms of service.
In addition, the platform will henceforth add an artificially created watermark to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is aimed to stop users from trying to evade the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a $2m awareness program for professionals and institutions to create informative material about responsible artificial intelligence. This program will benefit charitable organizations dedicated to training computer science.
Moderation Strategy
TikTok has justified its safety measures, during debate over proposals to cut jobs for numerous content moderators in the United Kingdom. It is set to reduce a significant number of roles in its trust and safety division in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by machine-led review.
A company official stated that human moderation would still have a role, but AI can safeguard staff by eliminating the most harmful content prior to it is viewed by staff. TikTok announced a notable drop in explicit and harmful content seen by content reviewers over the past year due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”
